Presented by Defenders of the Sea in association with the San Diego Zoo, Sea Otter Fest is a celebration of this precious endangered species.

Sea Otter Fest and Defenders of the Sea  /  Branding, Identity System

Sea Otter Fest is a celebration of sea otters, an animal extremely vital to the California ecosystem, hosted by the San Diego Zoo. I was tasked with creating all aspects of this identity system, including the logo, mission statement, and all other collateral.

Logo

1/4

Process logo sketches

1/4

Digital refinements of logo

Final selected monogram Defenders of the Sea logo