Presented by Defenders of the Sea in association with the San Diego Zoo, Sea Otter Fest is a celebration of this precious endangered species.

Sea Otter Fest and Defenders of the Sea  /  Branding, Identity System

Sea Otter Fest is a celebration of sea otters, an animal extremely vital to the California ecosystem, hosted by the San Diego Zoo. I was tasked with creating all aspects of this identity system, including the logo, mission statement, and all other collateral.



Process logo sketches


Digital refinements of logo

Final selected monogram Defenders of the Sea logo